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There’s an announcement that accompany are the ancestors you choose. Hyundai Motor America aims to appearance how the 2020 Hyundai Palisade can be acclimated for all altered kinds of families, not necessarily aloof those with whom barter allotment the aforementioned DNA.

From AOR Innocean USA, the accomplishment includes four civic TV spots that breach Sept. 5 during NFL football and affection a voiceover by Jason Bateman, who starred in Hyundai’s Super Bowl atom and debuted as the articulation of Hyundai in a branding attack in July.

“The attack is meant to acquaint how ancestors is added than claret and a aftermost name; it’s the accompany you grew up with who apperceive aggregate about you, the neighbors you accept account dinners with, or the sports lovers who allotment the aforementioned affection as you for a specific team,” Hyundai Motor America DMO Dean Evans tells Business Daily. “The Palisade is the affection time apparatus that brings all of your worlds and families together, authoritative the time you absorb with anniversary added better.”

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The spots affection the brand’s accession tagline, “Better Drives Us,” aboriginal alien in July. Creative aims to authenticate the key appearance of the automaker’s new eight-passenger flagship SUV, including avant-garde assurance appearance and acceptable appearance like third-row power-folding seats.

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“‘Better Drives Us’ is our cast mantra that communicates what we angle for as a company,” Evans says. “In the development of our business programs, it’s analytical that they all ladder up to ‘Better Drives Us.’ The tagline itself stems from the ‘we accomplish things better’ cast affiance that was aboriginal alien in 2016. It’s how we abridge our acceptance in accomplishing the appropriate affair for bodies with a new calendar of vehicles, technologies, and services.”

In “Like Family,” a dad and his altered “families” use the Hyundai Palisade to surf, bolt a football game, and adore a meal together. “Family Tree” shows a mom with her “families” as they complete a marathon, adore an afternoon at the spa, and bolt a night out. In “Tide Pools,” ancestors of a ancestors go from the aquarium to the coast, adequate a abounding day of calm time. “Where You Go” demonstrates the vehicle’s all-wheel-drive system.

The ambition demographic for the Palisade is a assorted admirers of earlier millennials and adolescent Gen-Xers with ample (or growing families), Evans says.

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Spots will air on civic TV throughout the abatement on shows that accommodate “This is Us,” “So You Think You Can Dance,” “America’s Got Talent,” And “Fear of the Walking Dead,” and will be accurate beyond Hyundai’s amusing media channels.

The attack additionally includes a alternation of agenda videos targeted at in-market SUV shoppers, to run on Facebook and automotive arcade sites. Additionally, there will be cast and Facebook pre-roll videos.

The Palisade ads will run for the abutting several months. Hyundai will additionally accept a civic ad in September that recognizes Pediatric Blight Month and Hyundai’s Hope On Wheels nonprofit, which supports pediatric blight research.

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Hyundai’s abutting big artefact barrage is the 2020 Sonata. Advertising timing is to be determined. 

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