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Will 2012 be a tipping-point year for 4K motion pictures? On the abduction side, three agenda cameras are accumulation absorption in today’s high-end assembly world: The Red Epic, the camera that bankrupt the ice for 4K origination, was acclimated by Jeff Cronenweth on “The Girl With the Dragon Tattoo.” The 2K Arri Alexa is in use on abounding television productions, and is authoritative advance in the affection branch on such productions as “Extremely Loud & Incredibly Close,” the 3D “Hugo” and “Rampart.” And Sony is in the action of adopting the bar with its F65, which uses an 8K sensor to abduction ablaze and downsamples that advice to “nearly uncompressed” 4K.
The Red Epic was an advancement for Cronenweth, an Oscar appointee for “The Amusing Network,” attempt with an earlier copy of the Red. The Epic came with advances in abstracts administration that accustomed Cronenweth and administrator David Fincher to booty a added hands-on access with the images on “Dragon Tattoo.”
“When we started the project, you had to accelerate your footage aback to Red, and they transcoded it for you,” says Cronenweth. “Fincher cast to cut while we shoot, so we attempt with the Red One until the software for the Epic became accessible and we could do it ourselves.”
Cronenweth was admiring with the Red Epic. “Film and agenda are so abutting now, abnormally with the awfully able accoutrement you can advance afterwards photography,” he says. “I anticipate we are absolutely asleep even. On ‘Tattoo,’ we had to alive through cold, rain, sleet, snow, low ablaze levels — and the camera performed well.
“I adulation film, and the abracadabra of the photochemical action doesn’t appear with a agenda abduction system,” he says. “But the amount of ascendancy you accept with agenda from alpha to end is account the sacrifice. It allows you to accept a clearer compassionate back you’re accommodating and interpreting addition else’s story.”
After all-encompassing testing, John Schwartzman chose Red Epic cameras for his 3D photography of “The Amazing Spider-Man,” due afterwards this year.
The adeptness to almanac images in the ArriRaw architecture application the Codex Onboard recorder was a above agency abaft the accommodation by backstab Oscar champ Chris Menges and administrator Stephen Daldry to accept the Arri Alexa for “Extremely Loud & Incredibly Close.” The Alexa’s dent starts by capturing about 3.5K of information.
“It has a abundant adeptness at night, because you can addition the ASA so easily,” says Menges. “It’s got a actual good, active blush presence. But best of all, decidedly back you’re ambidextrous with a adolescent actor, is the Codex adamantine drive, which can run for 50 minutes.”
Cinematographers are attractive advanced to Arri’s abutting bearing of agenda cameras, led by the Alexa Flat model, which will affection an optical viewfinder, a automated bang and a 4×3 sensor. The more-square sensor is adapted to 2x anamorphic photography in which the demography lens squeezes the image, which is eventually displayed in a widescreen 2.4:1 aspect ratio. Most agenda cameras use a 16×9 chip.
The latest access in the agenda camera sweepstakes is the Sony F65, which starts with an 8K sensor and promises “true 4K” afterwards downrezzing. Onboard recording is handled with a proprietary band-aid that uses SR cards. Jon Fauer, a New York cinematographer who publishes Blur and Agenda Times, had the befalling to analysis a prototype.
“My antecedent acknowledgment was that the F65 has a actual aerial acknowledgment index, and a actual advanced activating range,” he says. “The 4K achievement is absolutely 4K, and absolutely good. I anticipate this camera is activity to allure the absorption of abounding active of production. It’s basically an 8K camera that delivers 4K images with basal compression. We’re not activity to stop at 4K, and Sony has apparent with this camera that they apprehend it.”
Fauer saw a 4K end-to-end affirmation at Sony address in Tokyo. “It’s absolutely immersive, about 3D-like,” he reports. “I anticipate 2012 could be the year of 4K.”
Costs estimates for these cameras alter widely, in allotment because of the ambit of bales available. Red One owners accept the advantage to barter up at a discount. And rental prices charge amortize the amount of a agenda camera over a apparently beneath activity amount compared to blur cameras, which can abide advantageous for decades.
That said, the asperous appraisal for a Red Epic basal amalgamation starts at about $60,000. The Arri Alexa begins at $70,000, with the newer Flat models costing about $144,000. The Sony F65 was reportedly accessible in backward December for about $85,000, but that cardinal went up afterwards the aboriginal of the year.
All those abstracts are appreciably abate than the amount of a cast new 35 mm blur camera. But such cameras are not actuality manufactured. The irony is that blur could become the lower-budget alternative, abnormally with cheaper options such as the 2-perf 35 mm and Super 16. The acceleration with which agenda technology is abolished makes activity difficult for rental houses.
“The economics are alteration quickly,” says Fauer. “One of film’s strengths is archivability. We don’t accept a acceptable abiding annal acknowledgment yet for digital, and that’s activity to be allotment of the altercation in the advancing year.”
Technologists Eye the Approaching of Ball Presented by PricewaterhouseCoopers Description: Senior-level technology advisers from the top studios adumbrate what’s abutting in the cine and home ball experience. Moderator: Guy Finley, controlling administrator Media and Ball Casework Alliance (MESA) Speakers: Darcy Antonellis , president, Warner Bros. Abstruse Operations; Chris Cookson , president, Sony Pictures Technology; Arnaud Robert , arch VP of Technology, Walt Disney; Ed Leonard , CTO, DreamWorks Animation
The New Technorati: How Today’s Youth Are Shaping the Approaching of Agenda Media and Content Presented by Pamela Kaufman,
chief business administrator at Nickelodeon Networks Keynote chat with Jonathan Miller Description: A chat with Miller, administrator and CEO of News Agenda Media and arch agenda administrator at News Corp. Interviewer: Andrew Wallenstein, Variety TV editor
Masters of Blur and Technology Breakthroughs Description: Content creators and flat advisers altercate amusing media and arising agenda casework for blur production, advance and distribution. Moderator: Richard Whittington, SVP of Media & Entertainment, SAP Speakers: Lori MacPherson , EVP, all-around artefact management, Walt Disney; John Calkins , EVP, all-around agenda and bartering innovation, Sony Pictures Home Entertainment; Ira Rubenstein , EVP, agenda marketing, 20th Century Fox; Matt Jacobson , arch of bazaar development, Facebook; John August , screenwriter; Thomas Gewecke , president, Warner Bros. agenda administration
Technology All-Stars of Today and Tomorrow Description: Current and approaching agenda media mavens altercate the companies, challenges and trends that are allegorical acknowledged entrepreneurs. Moderator: Xavier Kochhar, managing partner, Media Link Speakers: Drew Buckley , COO, Electus; Jon Kraft , COO, UberMedia and co-founder, Pandora; Ross Levinsohn , EVP of the Americas, Yahoo; John Sviokla , arch and addition leader, PricewaterhouseCoopers; Jim Mollica , VP agenda marketing, Nickelodeon Networks; Andrew Osis , CEO, Poynt Corp.
In-Car Ball Description: Automakers such as Audi, BMW and Sony are more authoritative in-dash infotainment systems allotment of their brand. Speakers: Paul Mascarenas , arch abstruse administrator and VP, Ford Research and Innovation; Shelly Palmer , host of NBC Universal’s “Live Agenda with Shelly Palmer”
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