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Audi Australia is forecasting 15,000 sales for 2013, a cardinal it anticipation it wouldn’t ability until 2015.

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Audi Australia’s new managing administrator Andrew Doyle, who abutting the bounded arm on March 1 from a position as Audi MD in Ireland, said that although bounded sales aerial by alone 0.2 per cent aftermost year the German aggregation accomplished an 18.2 per cent acceleration in aggregate in the aboriginal division of 2013.

The new ambition is to exhausted BMW and Mercedes-Benz to become the cardinal one affairs exceptional cast by 2020 … or earlier.

“We absent a little arena aftermost year,” accepted Doyle (below). “But assurance me we accept affairs for that in the abreast future.

“We’re forecasting able-bodied over 15,000 units for 2013.”

In 2012, Audi sales accomplished 14,535 units, which is added than bifold the aggregate the aggregation managed bristles years beforehand in 2007. Audi says it represented aloof 30 per cent of BMW aggregate in 2005, but now about matches their aggregate with a 90 per cent stake.

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Audi’s aboriginal division 2013 achievement of 4064 sales would announce an anniversary account of added than 16,000 units.

While committing to acceptable the cardinal one cast by 2020, Doyle added that “we may not bolt our antagonism in 2014 … or maybe alike 2015”, hinting that the anniversary afore the end of the decade may be achievable.

Audi Australia says it has a “premium tactical” plan to action what it describes as an “always on” bazaar environment. While acquainted that the Mercedes-Benz A-Class is “certainly a actual able competitor”, Doyle expects the barrage of the A3 Sportback abutting month, and the A3 auto in aboriginal 2014, to drive the majority of growth.

Although the A3 Sportback will initially barrage with two petrol and two agent drivetrains, added in September will be a 1.8-litre turbo quattro archetypal and a 1.4-litre turbo with butt deactivation technology. The S3 Sportback will chase backward this year.

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Audi will additionally barrage a value-packed bound copy of the A1 in May 2013, followed by a appropriate A4 and A5 in July, and Q7 in September, to advance sales interest. A much-needed dual-clutch automated manual will be added to the front-wheel-drive Q3 103kW TDI archetypal from September, while the RS band will be additional by the RS5 Cabriolet in August and the RS6 Avant in October.

Following that in March 2014 will be the RSQ3 sports-compact SUV, followed by the A3 and S3 sedan, and the new bearing S8 auto in April.

Audi Australia stresses that “being cardinal one isn’t aloof about volume”, calling 2013 a year of accepting the cast afore a drive for advance abutting year.

That agency deepening the banker network; while the accepted 37 dealers won’t aggrandize any further, advance is actuality fabricated advance dealership facilities. A absolute $51.5 actor is actuality spent in 2013, breach amid a new ability in Melbourne ($25m), Doncaster ($15.5m), Sydney account centre ($6m) and bounded dealerships Toowoomba, Queensland ($2m), New England, New South Wales ($1.5m) and Wollongong, New South Wales ($3m).

A absolute of 30 new banker apprenticeships will be fabricated accessible in 2013, while at the added end Audi will advance $12,000 in banker business leaders (invite only) to addition and absorb “talent”.

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Audi Australia will abide actuality “active” in “touchpoints of a customer’s life” by allotment golf, sailing, abreast art, motorsport and theatre.

Globally, Audi additionally wants to exhausted BMW and Mercedes-Benz. Worldwide sales of 1.455 actor in 2012 were up 11.7 per cent on the antecedent year, eclipsed by BMW by 85,0000 units.

The company’s better markets were China (405,838 cars sold) again Germany (263,163).

Audi targets 15,000 bounded sales in 2013; outlines new archetypal roll-out

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